I think a lot about what makes property values – yours and mine – rise in an urban neighborhood. I’ve concluded that it it is, in part, a certain “coolness factor” that is part reality and part perception. What strikes you when you walk through Little Italy or Armory Square? No, neither of them is perfect, but people want to be there for some reason. Downtown apartments are renting for as much as twice what they are in other parts of the city. Why? Because it’s so cool to live where density and diversity make it so interesting!